Premium Coffee Solution for a Premium Brand
When New Zealand Gold Merchants Limited (NZGM), a leading bullion manufacturer and refiner of gold and silver, moved to their new premises in Onehunga, Auckland, they sought a coffee solution that would match their premium brand image. As a business that deals with discerning clients, NZGM wanted to offer an exceptional coffee experience that would complement their professional service.
The Challenge
Tony Coleman from NZGM approached Coffee Biz with a specific requirement: to install a premium coffee machine that would serve both their staff and clients in their brand-new facility. As a company dealing with valuable commodities, NZGM’s reputation for quality and excellence needed to extend to every aspect of their client experience, including the refreshments they offered.
NZGM required a premium coffee solution that would reflect their commitment to quality and excellence in their brand-new premises.
Our Approach
We believe in fully understanding our clients’ needs before recommending solutions. For NZGM, two key factors were paramount:
- The aesthetic appeal of the machine needed to complement the modern, sophisticated design of their new client kitchen
- The coffee quality had to impress both staff members and valued clients
To ensure the perfect brew, we arranged for NZGM to trial two different JURA coffee machines on-site. This allowed Tony and his team to evaluate both the visual impact of the machines in their space and—crucially—taste the specialty coffees each machine could produce.
The Perfect Solution: JURA X10 Coffee System
After careful consideration, NZGM selected the JURA X10, accompanied by JURA’s 2.5 litre Cool Control milk refrigeration unit. This premium combination provided the perfect solution for several reasons:
- An impressive repertoire of 35 specialty coffees, including options such as flat whites with extra shots, double espressos, americanos, and even cold brew coffees
- Larger capacity hopper and tank, reducing the frequency of refilling and emptying
- One-touch milk system cleaning and integrated maintenance programmes for simple upkeep
- Clean, hygienic lines that complemented the modern aesthetic of NZGM’s new premises
We also supplied JURA Care Products to ensure the machine remains in optimal condition, delivering consistently excellent specialty coffees every time.
The Results: Excellence in Every Cup
Since installation, the JURA X10 has proven to be the perfect match for NZGM’s requirements. Staff members now enjoy access to barista-quality specialty coffees throughout their workday, boosting workplace satisfaction. Meanwhile, clients visiting NZGM’s offices receive an exceptional coffee experience that reinforces the company’s commitment to premium service in every detail.
The coffee quality has proven to be exactly what NZGM needed. Their clients now enjoy a quality coffee experience while visiting, and staff benefit from access to good, strong specialty coffees throughout the workday.
The success of this installation has been so pronounced that NZGM is now considering adding a second JURA machine in another area of their business—a testament to Coffee Biz’s ability to deliver coffee solutions that truly meet our clients’ needs.
For businesses looking to enhance their client experience with premium specialty coffees, Coffee Biz offers expert consultation, bespoke solutions, and ongoing support. Just as we’ve done for New Zealand Gold Merchants, we can help you find the perfect coffee system for your unique requirements.
